Not The Lord Vader We Know

NTT Docomo's odd, new Android phone commercial airing in Japan. I understand that owning a Samsung Galaxy S phone is like having a powerful force on your side. It's interesting to say the least how they decided to personify that force. The campaign is called "Walk With You":

As an interesting footnote, the Samsung Galaxy S became the best selling mobile phone in Japan last week, dethroning the mighty Apple iPhone.